Alex has a strong entrepreneurial background with a vast experience of the manufacturing, retail and logistics industries.

He launched Fendale in 2016, which has developed into a global business with offices in Asia, the Middle East and the UK.

He has a proven track record in securing well-known brand names through reliable, flexible services and transparent communications.

A keystone to this success is Alex’s passion for people, both staff and customers alike, with a belief that people are central to any successful long-term venture. Empowering staff and working in close partnership with customers has always been a crucial factor in making Fendale what it is.

Alex continues to drive the company strategy to grow the business and expand Ferndale’s presence and services World-wide.

Over 15 years ago Adam landed in the Logistics industry quite by chance…and has not looked back since. He joined Fendale Logistics in 2019 and has brought a wealth of knowledge across all modes of transport.

His ethos is putting the customers first and he has a solution driven way of thinking.

Adam’s advice: There is always a solution and the right support will ensure you find it. Outside of work, Adam is very active and can often be found sailing or skiing.

He has over 15 years of working experience in Operation, Supply Chain Management and Business Development in various multinational companies including DAMCO/DHL and one of the larger locally owned logistics service providers the TOPSTAR Group.

He graduated with an MBA and specializes in managing Supply Chain and development of world-renowned brands and retailers including SEARS, TESCO, HEMA, PUMA, REEBOK, ADIDAS, LOBLAW’s, KMART and TARGET (Australia).

Away from work he likes to play cricket and football and enjoys various cultural interests and participates in corporate social activities as a singer and guitarist.

He has 30 years of broad experience within Operations and Finance gained across several business sectors within a variety of company sizes and cultures.

After qualifying as a Management Accountant (ACMA), Paul combined his work with his passion for travel. He undertook several work-live assignments in Papua New Guinea, Uganda and The Netherlands, gaining experience within manufacturing and engineering sectors while working for Air Products, Booker-Tate and Kvaerner.

After completing an MBA at Erasmus School of Management, Rotterdam, Paul returned to London where he worked in financial and operational board-level roles within the branded clothing sector for Ben Sherman, Fenn Wright Manson and Nicole Farhi.

To compliment his love of an active outdoor lifestyle, Paul relocated to Poole in Dorset and took up the position of Managing Director with the surf-inspired clothing brand Animal. He also enjoys golf, walking, cycling and windsurfing together with working as a part-time NED and FD to help and support small to medium sized businesses.

With a career in finance spanning over 20 years in both commercial and public sectors, Vicky brings a wealth of experience across all aspects of the finance and accounting functions of the business from compiling year end accounts through to company secretarial duties and handling legal matters.

She has been with Fendale since inception and her experience has been invaluable in driving forward the development of the finance function within the business ensuring an excellent service to all customers and suppliers.

In addition, her experience in working with financial institutions has enabled us to develop excellent working relationships with our finance partners placing Fendale in the best position to enable growth.

Having originally began working in Production Management and Sales within the Electronics industry, Iain moved into the logistics business working for many years as a Global Account Manager with several Blue-Chip Logistic providers, including Bax Global (Schenkers), Kuehne and Nagel and Sales Director of Gefco Forwarding UK.

In his various roles Iain has lived and worked in Africa and India and travelled extensively throughout his career spending a lot of business time in the USA and Asia.

Now based at Fendale Logistics Head Office in the UK Iain is supporting the growth and success of Fendale.

“We have a great company that people need to know about”.
In his spare time Iain enjoys time with family and his motorbike.

Chaitanya has a wealth of knowledge and experience in the field of logistics.
An accomplished supply chain professional with 14 years’ experience in leadership positions, successfully handling Strategic sourcing, Procurement, Warehousing and SC management.
Based in our Dubai facility, Chaitanya will direct the growth and success of our new UAE office.
Having had great success working with such companies as Puma and Landmark Group; one of the largest retail conglomerates in the Middle East and India, accounting for over 2000 stores in 19 countries. Chaitanya will guide Fendale’s strategy in the Middle East providing our customers and new potential clients with a best-in-class service.

Russell Treadwell brings 20 years of experience to Fendale logistics beginning in operations then moving to business development and procurement. Particularly focussing on innovative supply chain solutions offering the clients end to end cost savings across multiple transportation streams. Currently based in the Middle East region providing an excellent knowledge of a wide and varied market sectors within regions such as, Middle East, Far East and Indian sub continent.

Working within the dynamic market disruptor that is Fendale Logistics Russell is able to express the entrepreneurial spirit required to lead and succeed whilst offering dynamic business solutions.