Different. Driven. Delivered.
Created in 2012 as a result of almost a decade’s planning, Fendale represents a different approach to freight.
It’s our customer service that we pride ourselves on. Our clients have enough to worry about without the added stress of shipments not arriving, dealing with bureaucracy and explaining why things are late.
You can’t deliver an exceptional service without an exceptional team who are passionate about providing exactly that…we have that team.
Please take a moment to meet the people who are dedicated to making Fendale your first choice of logistics provider.
He launched Fendale in 2016, which has developed into a global business with offices in Asia, the Middle East and the UK.
He has a proven track record in securing well-known brand names through reliable, flexible services and transparent communications.
A keystone to this success is Alex’s passion for people, both staff and customers alike, with a belief that people are central to any successful long-term venture. Empowering staff and working in close partnership with customers has always been a crucial factor in making Fendale what it is.
Alex continues to drive the company strategy to grow the business and expand Ferndale’s presence and services World-wide.
His ethos is putting the customers first and he has a solution driven way of thinking.
Adam’s advice: There is always a solution and the right support will ensure you find it. Outside of work, Adam is very active and can often be found sailing or skiing.
He graduated with an MBA and specializes in managing Supply Chain and development of world-renowned brands and retailers including SEARS, TESCO, HEMA, PUMA, REEBOK, ADIDAS, LOBLAW’s, KMART and TARGET (Australia).
Away from work he likes to play cricket and football and enjoys various cultural interests and participates in corporate social activities as a singer and guitarist.
After qualifying as a Management Accountant (ACMA), Paul combined his work with his passion for travel. He undertook several work-live assignments in Papua New Guinea, Uganda and The Netherlands, gaining experience within manufacturing and engineering sectors while working for Air Products, Booker-Tate and Kvaerner.
After completing an MBA at Erasmus School of Management, Rotterdam, Paul returned to London where he worked in financial and operational board-level roles within the branded clothing sector for Ben Sherman, Fenn Wright Manson and Nicole Farhi.
To compliment his love of an active outdoor lifestyle, Paul relocated to Poole in Dorset and took up the position of Managing Director with the surf-inspired clothing brand Animal. He also enjoys golf, walking, cycling and windsurfing together with working as a part-time NED and FD to help and support small to medium sized businesses.
She has been with Fendale since inception and her experience has been invaluable in driving forward the development of the finance function within the business ensuring an excellent service to all customers and suppliers.
In addition, her experience in working with financial institutions has enabled us to develop excellent working relationships with our finance partners placing Fendale in the best position to enable growth.
In his various roles Iain has lived and worked in Africa and India and travelled extensively throughout his career spending a lot of business time in the USA and Asia.
Now based at Fendale Logistics Head Office in the UK Iain is supporting the growth and success of Fendale.
“We have a great company that people need to know about”.
In his spare time Iain enjoys time with family and his motorbike.
Chaitanya Kumar Sriramoju
An accomplished supply chain professional with 14 years’ experience in leadership positions, successfully handling Strategic sourcing, Procurement, Warehousing and SC management.
Based in our Dubai facility, Chaitanya will direct the growth and success of our new UAE office.
Having had great success working with such companies as Puma and Landmark Group; one of the largest retail conglomerates in the Middle East and India, accounting for over 2000 stores in 19 countries. Chaitanya will guide Fendale’s strategy in the Middle East providing our customers and new potential clients with a best-in-class service.
Working within the dynamic market disruptor that is Fendale Logistics Russell is able to express the entrepreneurial spirit required to lead and succeed whilst offering dynamic business solutions.
Just a sample of the major international companies we are associated with.
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