Alex has a strong entrepreneurial background with a vast experience in the manufacturing, retail, and logistics industries.

He launched Fendale in 2016, which has developed into a global business with offices in Asia, the Middle East, and the UK.

He has a proven track record in securing well-known brand names through reliable, flexible services, and transparent communications.

A keystone to this success is Alex’s passion for people, both staff and customers alike, with a belief that people are central to any successful long-term venture. Empowering staff and working in close partnership with customers has always been a crucial factor in making Fendale what it is.

Alex continues to drive the company strategy to grow the business and expand Fendale’s presence and services worldwide.

Having originally began working in Production Management and Sales within the Electronics industry, Iain moved into the logistics business working for many years as a Global Account Manager with several Blue-Chip Logistic providers, including Bax Global (Schenkers), Kuehne and Nagel and Sales Director of Gefco Forwarding UK.

In his various roles, Iain has lived and worked in Africa and India and travelled extensively throughout his career spending a lot of business time in the USA and Asia.

Now based at Fendale Logistics Head Office in the UK, Iain is supporting the growth and success of Fendale.

“We have a great company that people need to know about”.
In his spare time, Iain enjoys time with family and his motorbike.

Chaitanya has a wealth of knowledge and experience in the field of logistics. He is an accomplished supply chain professional with 14 years of experience in leadership positions, successfully handling Strategic Sourcing, Procurement, Warehousing and SC Management.

Based in our Dubai HQ, Chaitanya will direct the growth and success of our new UAE office. Having had great success working with such companies as Puma and Landmark Group, one of the largest retail conglomerates in the Middle East and India, accounting for over 2000 stores in 19 countries, Chaitanya will guide Fendale’s strategy in the Middle East providing our customers and new potential clients with a best-in-class service.

Russell Treadwell brings 20 years of experience to Fendale Logistics beginning in Operations then moving to Business Development and Procurement. Particularly focusing on innovative supply chain solutions, offering the clients end-to-end cost savings across multiple transportation streams. He’s currently based in the Middle East Region providing an excellent knowledge of wide and varied market sectors within the regions as well as the Far East, and the Indian sub-continent.

Working within the dynamic market disruptor that is Fendale Logistics, Russell is able to express the entrepreneurial spirit required to lead and succeed whilst offering dynamic business solutions.